I’m Fangming Li, a product designer in Beijing. I currently work at Elven and have spent more than twenty years designing digital products.
Clear thinking, carefully made.
I like making complicated products easier to understand without oversimplifying them. I work through the product’s structure and interactions, then stay with the details until the interface feels right.
Experience
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Elven
Co-Founder / COO
Elven builds accounting software for crypto businesses. I co-founded the company and set its design language and product direction. The product applies traditional accounting standards to crypto operations so digital assets can be measured and audited within a compliant financial system.
Cryptocurrency · Financial systems · Global management
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iCourt
Partner / Design Director
iCourt is a LegalTech company in China. I became a partner in 2018 and led the design of Alpha, its main software product. Many law firms across China adopted Alpha for team collaboration and knowledge management. I also worked on DayOne, iCourt’s new office building, which received a Best of Year Honoree award from Interior Design in the Mid-Size Tech Office category.
LegalTech · Collaboration software
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Huoban
Design Director
Huoban was an early low-code platform in China. Teams used visual tables to build software for complex business processes. I redesigned the interaction model so people could understand and manage the product’s underlying logic.
Low-code platforms · Collaboration software
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Tencent
Team Leader
ECC Comsenz Design Team
At Tencent’s ECC Business Unit, I led design for QQ Food and WeLife in the WeChat ecosystem. In the SNG Business Unit, I also worked on the interaction and interface design that connected QQ accounts with traditional web community accounts.
O2O · Social networks
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Comsenz
Design Manager
Comsenz made Discuz!, which held a dominant share of China’s community software market. I led design across releases from Discuz! 6.0 to Discuz! X and rebuilt and standardized the front-end codebase.
Community forums · Social networks
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ZZ Studio
Chief Designer
ZZ Studio was a web design studio in Beijing. I worked on websites for AkzoNobel, Yili Group, ENN Group, PetroChina, Digital China, and other clients.
Website development
A few things
I’ve made
Riikee
A quiet place to write every day.
Riikee is a private place to write every day. It combines a distraction-free
editor with writing goals, private progress tracking, optional AI help, and
writing insights. There is no feed or audience, and nothing has to be published.
Choral
One floating control for all your music on Mac.
Choral is a floating music remote for macOS. It puts controls for desktop players
and browser music services in one small panel that is always within reach. It works
with the apps and services you already use rather than replacing them.
StartArt
A quiet new tab page that opens with a single masterpiece.
StartArt fills each new Chrome tab with one full-screen artwork. The works come
from open museum collections, including the Met, the Art Institute of Chicago,
the Cleveland Museum of Art, the Rijksmuseum, and the V&A.